We recently advised the CEO, Dennis van der Heijden of Convert on the strategy and expansion of the company, having reached a revenue milestone since the company was incorporated 8 years ago.

Convert is a tech company with a geographically spread international team that specialise in provision of A/B testing and personalisation for the global brands such as Sony, Unicef and Kmart.

Convert Experiences is an affordable enterprise Conversion Rate Optimization (CRO) and analytics platform, providing A/B, split, and multivariate testing. It enables users to make dynamic changes to their websites, test the variations on live mobile, tablet and desktop traffic to make the right choices.


Due to their market penetration, G2 Crowd has identified Convert as a high performer.



In addition to technical superiority, Convert cares deeply about its team and impact it has on the environment.

“Convert believes in creating a sustainable, ethical world where we treat everyone as neighbours with respect and honesty. By making conscious decisions in our daily operations, in our choice of suppliers and by building customer relationships that are aligned with our core value system, we will do our part to bring positive change in the world.”

Our discussions focused on the global opportunity, product positioning, marketing in US and Canada vs Europe, Activity Based Marketing (ABM), sales traction, funding needs and talent suitable for the next phase of growth.

Dennis van der Heijden, commented. 

It’s always great to speak open and free on the business trying to explain all ins and outs and then getting fresh feedback. It was really refreshing to get new insights and confirmations on existing ideas from Manoj Ranaweera of Venture 9.


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